Roger Kroon, Vice President Global Distribution Management

To be successful together, you have to share your knowledge.

Topic: With this basic conviction, we have developed an innovative training concept to provide our distribution partners with important expertise. In an understandable and descriptive way, our online trainings impart important know-how to advise and inspire customers in the best possible way. This enables them to respond to specific requirements and needs at any time and always offer the right product. The goal: to develop business together, take advantage of market opportunities and master important future topics with networked knowledge.

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Dive into dynamic markets

With Smart Industrial Connectivity, we are moving into the most dynamic markets in the world. Digitalisation and automation in particular are very central areas here, for which we are developing new technologies, concepts and solutions. We are responding to the growing dynamics with well-founded pioneering work. It is in the nature of things here that the technical complexity of our products is constantly increasing. We take our distribution partners with us on this path towards the future: We are aware that with new solutions, our customers' need for advice and service grows as well. With our learning platform, we offer a clever solution for flexible knowledge transfer.

Understanding demands

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Today we are already looking ahead to tomorrow. Between development processes, product optimisations and brand new market launches, a whole lot of knowledge accumulates. This knowledge is essential to understand markets, solutions and customer requirements. That's why we don't want to keep it to ourselves. We have developed a training programme for our partners that not only provides important information about our new products, solutions and technologies, but also reflects current and future customer demands. In addition, industry-specific applications as well as planning, project planning, commissioning, maintenance and servicing also come into focus.

Expand competence

With our training programme, we provide all the necessary skills that enable our distribution partners to meet individual customer needs. After all, in order to sell technologies, you first have to understand them yourself. We have found a way to make our knowledge easily accessible and understandable. This way, our partners not only become Weidmüller product experts, but also experts in the entire industry. A foundation for competent employees and long-term sales success.

Increase success

Speaking of sales success: The acquired knowledge will directly increase sustainable customer loyalty as well as the sales balance in the long run. Employees are empowered to understand the sector-specific needs of customers and to respond to them in the best possible way. In short, one presents oneself as a partner with in-depth knowledge who can suggest the right Weidmüller solution for every customer demand and all markets. This not only enhances the distributor's image, but also its competitiveness in the long term.

An offer that pays off

We have tailored our advisory and training services precisely to the requirements of our partners. It is flexible and can be used in person, by phone or online with the help of Microsoft Teams or our Learning Management System. Our online training concept is even available to our Distribution PRO partners at no additional cost. The range of offerings extends from 5-minute product videos to 30-minute training sessions. Our webinars and information offers can be accessed at any time and in 38 countries to learn more about our solutions and products independently and on your own. If specific questions arise, our experts can of course also be consulted in person.

Increase your sales with expertise

Knowledge is power - and will optimise your sales. We traditionally see ourselves as a strong and supportive partner for our distributors. High-quality knowledge transfer and intensive knowledge exchange are the central basis for us to jointly secure market success and drive the future. Benefit now from our prepared expertise on our solutions, products and future technologies. You can also benefit from our in-depth industry know-how, which our experts have built up over decades in close exchange with industrial customers from all over the world.

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